General
Posted On February 20, 2019

Southern Peninsula Basketball Association Re-Brand

The SPBA is currently in an incredibly exciting period, not just with Grading about to complete for VJBL, or Domestic growing and the new BigV season about to tip off, but also with the vision the club is working towards.

In 2018 we released our “SPBA Vision 2023” document – Our Strategic Plan for the period of 2018-2023.  Following the release of this document, the SPBA got to work behind the scenes working towards a re-brand of our Association, something we believed was important as a part of the Strategic Plan due to a number of reasons;

Within our “SPBA Vision 2023”, we identified six Core Values;

  • Integrity
  • Inclusiveness
  • Professionalism
  • Progress
  • Accountability
  • Respect

It was established that a re-brand would considerably assist with;

  • Inclusiveness through a brand that represented the entire Association, not just the Sharks (our representative program)
  • Professionalism by having a brand that was versatile, consistent and clear.  Additionally, previously we had a “logo” yet we did not have a versatile and clear “brand”
  • Progress with implementing new branding that can progress the image of our Association, we are able to match the progress being made on court through our domestic competitions and representative programs.

The re-brand provided us with a “Style guide” which we previously did not have.  This increases our Professionalism and provides clear direction of how/where to use our branding as well as concise colours and fonts – all elements that make up our brand.

We needed more versatility in our branding.  Previously, our logo was quite hard to use in various areas as well as on some material when embroided.  This re-brand provides us with that versatility without losing the feel of the Association branding.

It was important through the process of the re-brand to maintain as much of who we are as an Association, we did not want a completely new look, we wanted to respect where we came from but progress to where we’re headed.

  • We have maintained our colours
  • We have maintained the Shark Icon

The Southern Peninsula Basketball Association plans to roll out this re-brand over time as we do not want to pass any costs on to our members.  This means that the current logo will still be seen but will gradually be phased out.  Nobody is going to be forced to buy anything new due to the re-brand.  Below is a brief outline of how we plan to roll out the re-brand;

Immediate Actions

  • New branding to be used on all newly ordered playing uniforms, starting with the BigV program
  • Our social media channels, including our website will have the new branding replace the old logo
  • New office stationery to be introduced, including; Business Cards and Letter Head
  • New branding to replace the old logo on the office doors at Dromana
  • New branding to go on to socks which will be sold through the Pro Shop
  • New branding to go on to newly ordered Polo Shirts

Intermediate Actions

  • Logo in the centre circle at Rosebud to be replaced
  • Hanging “Home of the Sharks” banners to be replaced at Dromana and Rosebud stadiums
  • Replace banners and signs at both Dromana and Rosebud that have the old Sharks logo on them

Long Term Actions

  • New branding to be on all representative playing uniforms (current uniforms do not need to be replaced)
  • New branding to be on all Pro Shop apparel (current apparel does not need to be replaced)

The Southern Peninsula Basketball Association trusts that this information provides you with a great understanding of why we’ve gone through a re-brand, the thought process behind much of what we’ve put into the re-brand and how we want to be as member friendly as possible as we roll the re-brand out.

Finally, we would like to extend the largest of thank you’s to Luke Shelley from Shelley Creative for his work on our re-brand.  He was incredible to work with and has created us a brand that we believe is perfect for our Association as we move forwards.